Garnier doubles up

A slightly freaky occurence today.

So I'm watching TV and an ad for Garnier Nutrisse Cream comes on (You know - the hair colour). It's an ad that I've seen many many times over the past year or two - beginning back in my homeland of the UK, where the product is represented by Big Brother host and perpetually pregnant yummy mummy Davina McCall. Here's the thing though - over here in Canada it's not her in the ad - it's Canadian chanteuse Chantal Kreviazuk.

And yet - the ad is EXACTLY THE SAME. The lines are the same, the direction is the same, the intonation of the words is the same, each head toss and flick of shimmering coloured hair is delivered at precisely the same point. They even look ridiculously similar. It all added up to a very spooky effect where I actually originally thought I was watching Davina McCall and wondered who in Canada would have heard of her.

No doubt this will not have much significance for anybody else. And it's probably not significant in any way past Garnier wanting to have people in the ad that the viewers will recognise. But you have to wonder - is there a Davina/Chantal lookalike in every one of Garnier's global markets? Is Davina copying Chantal or is it the other way round? Or are they both copying a Garnier-manufactured cyborg who has been specially trained in hair flicking and advising a fictitious mother on the best way to cover her grey hairs?

Makes you think...